We help business leaders communicate with speed, clarity and impact.
Who we are
Greencastle Group is led by Daniel Harrison, who has spent nearly two decades advising organizations of all sizes – from crypto startups to Fortune 10 companies – on their most critical communications challenges. Starting in 2018, Daniel played a key role in establishing the communications function at Coinbase. During his five years at the company, he guided its internal and external communications strategy as Coinbase grew from 250 employees to more than 6,000 and navigated one of the largest public listings in history. During his tenure, he led product and internal communications, while simultaneously driving executive communications strategy and execution for nearly every member of the company’s senior leadership team, including its founder and CEO, COO, and CTO.
Before joining Coinbase, Daniel was at Facebook, where he helped launch and promote key products such as live video, Facebook Dating, and anti-fake news tools. Daniel began his career at Brunswick, a leading critical issues firm, where he advised companies such as AT&T, American Airlines, Bain Capital, and Cisco on financial transactions, issues and reputation management, and regulatory challenges.
What we do
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The line between internal and external communications is disappearing. Your tweets are closely scrutinized by employees, and your internal emails will ultimately shape the public’s perception of how your company operates. Successful leaders recognize the importance of communicating clearly, concisely and authentically to all of their audiences.
We have helped leaders at companies ranging from startups to Fortune 10 navigate challenges and opportunities including external profile raising, internal cultural resets and crisis and issues management.
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Telling a compelling, cohesive and consistent story is critical part of advancing your agenda. We can work with you to develop narratives and messaging, synthesizing perspectives from those who know your company best, that support your company’s biggest priorities, along with strategies for when and how to deploy them.
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Product launches are critical and complex. From skeptical stakeholders and pessimistic press to legal roadblocks and engineering caveats, we’ve seen it all and are prepared to turn that experience into successful outcomes for you.
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Whether you need to prepare for a specific interview or podcast or want to train an entire team on how to more effectively navigate media interviews, we can help. We create tailored training sessions for groups of all sizes so they are better equipped to tell their stories to both new and traditional media outlets.